“Transformers: Fall of Cybertron” trailer gets teased…

This summer, a paternal robot truck will rise...

Topless Robot has a wee hint of a teaser trailer for the next Transformers game from High Moon, “Fall of Cybertron” today and it got me thinking.

Do we really need teasers for trailers?

This seems to be a weird and growing phenomenon in the Nerd sphere – are we now deemed such inveterate fanboys and fangirls that we’ll keep F5-ing sites, Facebook ‘liking’ and generally chasing around the interwebs until we get a look at a trailer for a movie/game/tv show which we’re waiting for?   If this is the case, I don’t know if it constitutes hardcore fan service or some kind of ‘Dance, monkey boy, dance!’-style condescension.

Social media only seems to be making things better/worse, depending on how you look at it.

It’s now quite the thing for one of your favourite video games blogs to report on the latest mysterious countdown clock to surface on a developer website or publisher site, with cryptic hints and Facebook/Twitter pimping being used to build up the anticipation for the early release of a game trailer.

A trailer, as in ‘free advertising’, the last time that I looked.

I suppose that for the PR department of a publisher, this is one way of gathering user metrics and getting a sense of just how big the anticipation for your product is.  Not that this guarantees anything – witness the quiet retreat of the Hollywood studios from San Diego Comic Con after the hyped-to-the-gills films like “Watchmen” and “Scott Pilgrim” failed to cross-over beyond the Hall H crowd to the elusive mainstream audience.

It’s not hard to see the uber-publishers like Activision, EA and Ubisoft taking a similar tack when their first trailer for a game doesn’t ignite the Twit-verse with eager chatter and set games blogs alight with hype.  Does your marketing budget drift south if you’re not trending, having new threads made on NeoGaf or getting 80 plus MetaCritic rankings?

Countdowns for teasers for trailers – innovative way to drive enthusiastic community interest in your product or the latest example of the games space chasing its own backside?

 

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