If you’re in the US and a fan of the ‘found footage’ horror sub genre, there’s a decent chance that you might be heading out to see the latest shaky camcorded scarefest, “The Devil Inside” this weekend.
By all accounts, you really shouldn’t.
Bad reviews are one thing – horror fans are used to seeing their genre trashed by mainstream critics – but this film would appear to be doing the unforgivable and blatantly cheating it’s audience. SPOILER AHEAD.
If you find that notion as irritating as I do, I would suggest not giving these hucksters your cash – not that this will deter them from making an inevitable sequel, as the film cost around $1 million to make, made $2 million in midnight previews on Thursday and is on course to take in $25 million at the US box office this weekend. That whole thing I posted the other day about studios making more low budget fare? Yeah, we can forget all about that if this kind of crap is what the studios are going to try and pull.
Whilst I can’t fault the film makers for chutzpah, I can decry them for having such contempt for their audience. There’s a difference between being a William Castle-style showman and just adopting cynical social media schtick to fleece teens of their allowance on a Friday night.