It’s a tough life being in the most loathed band in the world.
Despite having more record sales, successful world tours and fans than they know what to do with, Nickelback still cop for flak wherever they go – mostly, I imagine, from hipper-than-thou, online-centric, indie music fanboys. Or people with ears (sorry – had to go there). And whilst nobody is required to be rational or sensible when discussing music on the internet, I would venture that much of the disdain aimed at the Canadian rock band far outweighs their significance.
You can always, after all, turn to another radio station or ignore them entirely, going about your day as though nothing of value was lost to you. But then, that’s a rational response to a minor first world problem and that kind of thinking could break the internet forever.
To get back on message, Nickelback have struck back, via the most deadly weapon in any modern media-savvy celebrity’s arsenal – their Twitter feed.
Run for the hills – the drummer’s sent you a mean tweet! Oh, snap! That snarky @reply just came from the jewel-encrusted smartphone of Chad Kroeger himself (or the guy that Chad Kroeger employs to…you get the picture).
Where will it all end? Probably with things going a little something like this (video features very NSFW language). We can but hope.