It turns out that sport is good for something after all – who knew?
This Sunday’s Super Bowl featured many well-paid, overly padded men hitting one another (one word, boys – ‘rugby’) and much fuss and consternation about professional controversalist MIA shocking America by flipping the bird during Madonna’s half-time show (did anybody honestly not expect her to try to be the centre of attention?).
Yet the most interesting things to me about the Super Bowl are the absurdly expensive and deliberately positioned teaser trailers for summer blockbusters – this year saw 30 second spots advertising Disney’s “John Carter”, Universal’s “Battleship” and Relativity‘s awful looking actioner, “Act of Valor”, whose sole selling point appears to be that it stars real Navy SEAL members. Yep, that’s one film which will definitely do well outside the US.
The fraught task of single-handedly erasing the bad after-taste of the latter trailer, then, fell to Marvel’s “The Avengers”.
It was, quite predictably, a riot of colour, crashes, bangs and mayhem – a paroxysm of superheroic shenanigans and one-liners (“We have a Hulk”), cities in fire and iconic Avengers united on-screen for the first time.
I can understand that a lot of fans of Thor, Captain America and Iron Man have felt that their individual movies didn’t serve their characters well and acted as feature-length trailers for a team-up project which didn’t have the same value for them as a solo outing for Tony Stark or Steve Rogers would have done. I can appreciate that this would be irksome but the seven-year old nerd in me looks at this trailer and can’t wait for the end of April to roll around (May 4th in the US per this trailer).