Live action “Mass Effect 3” ad affects massively…

How about Sheffield City Hall for a change, invading alien overlords? Haters...

Any doubts that one might have had about the desire of games publishers to appeal solely to core gamers are neatly underlined by the new ad for “Mass Effect 3” – the wholly ambiguous and in no way on the chin “Fight” teaser, which you can see here.

Not looking good for the church's new roof fundraiser...

So, small children in the midst of civil unrest, young lovers embracing as the blasts hit and pious folks taking shelter in a church and major American landmarks getting jacked up – all good stuff to use to reach out to the folks who think that games are still like Mario the Hedgehog on the Nintendo Playstation.

Yep, that's a live-action ManShep alright...

One thing’s for damn sure after checking out this advert – you can see where EA are spending your Collector’s Edition cash …

 

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