Not content with adding scaled-down IMAX screens into various multiplexes up and down the UK, cinema chain Cineworld have started to add D-Box systems to some of their theatres too.
American readers may be more familiar with the idea of paying a premium to have an experience somewhere between riding an indoor rollercoaster and having your seat mounted to a Subwoofer synced to the on-screen action, but this is all new to we Brits (I once spent a screening of “Hellboy: The Golden Army” engaged in a studious effort to not move too much so that the utterly broken seat I was sitting in wouldn’t completely implode on me – I assume that D-Box is similar and you have to pay more. Ah, progress…).
Cineworld’s movieplex in Glasgow is the first to benefit from a steady stream of frequently queasy patrons, with more locations adding personal vomit comets over the next 24 months.
You know, I think that I might pass on this innovation, if it’s all the same to you…