Now that we’re past that whole messy ‘Chuck Norris doesn’t do swearing’ controversy which threatened to transform Sly Stallone‘s “The Expendables 2″ from a proudly retro, manic action slugfest into a polite and socially acceptable family fun farrago – it’s still R-rated in the States and will probably again be 18-rated in the UK – we can get back to the important business of looking at pictures of elderly gentlemen shooting randomly at things.
In a break with tradition, you’ll notice in the MTV Movies Blog still above that our Chuck is rocking the Indigo-lensed sunglasses with his absurdly over-sized rifle – a bold fashion statement which contrasts nicely with his urban combat wear and charming baseball cap. It’s a look, non?
And – ooh, what a beauty of a picture. Sly, Arnold and Bruce together again and shooting at things in the middle distance with a bunch of recently smashed glass strewn around them – it’s like old times, friends.
“The Expendables 2” kicks down your door, interrogates your cat and makes a general mess of your carpet on August 17th in the US and UK.
Splendidly nifty TrekArt by Dylan Meconis, whose ‘Heroine of the Hour’ blog is here – originally found at the always awesome SuperPunch compendium of joy…
The internet just imploded. Yeah, that happened...
Oh, corporate synergy – when you facilitate this meeting of the minds, you can be as cynical and profit-hungry as you like.
ABC – who make ace Nathan Fillion-em-up, “Castle” – clearly got the order from corporate sibling Disney that some cross-promotion for the upcoming “Avengers” would be desirable.
And rather than go the utterly shameless route that Fox did when shoe-horning the release of “Avatar” into a 2009 episode of the Fox procedural drama, “Bones“ (a large part of that episode took place amidst the nerdy horde queuing camping outside a movie theatre waiting for James Cameron‘s sci-fi epic to open), the good people at “Castle” elected to have Robert Downey Jnr and Nathan Fillion have a wee chat and big-up Marvel’s putative superhero blockbuster to the ABC demographic.
So, boo-hiss to evil marketing! Evil marketing wrong! Boo! Now that I’ve made my inner Naomi Klein happy, can we talk about how awesome Downey Jnr is, how genius Nathan Fillion is and why this blatant slice of corporate back-rubbing is actually rather charming, in fact?
I like my marketing to have at least the vaguest implication of wit, so this unobtrusive and mercifully brief synergistic pow-wow did all the right things for me. I won’t go as far as iO9 did today and playfully infer that Downey’s presence is a coded tease for Fillion being cast as Hank Pym in a future Marvel flick – be not proud, Movie Casting Power Brokers! Make it happen! – but I will delight in it nonetheless.
Plus, that thing with the hair, yeah? Sweet!