New “Amazing Spider-Man” trailer 23% more amazing, significantly spidery.

How absolutely typical.

No sooner have I posted about how little the trailers for The Amazing Spider-Man have done for me so far than Sony up and drop a new trailer that’s actually pretty cool.  What are the odds of that happening?

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Honestly, it’s as if somebody’s cottoned on to the fact that there’s a very crowded marketplace out there this summer and they really want you to go and see the damned thing.

Quite sensibly, the hive mind behind this trailer have decided to show one of the big set pieces in reasonable detail so that we can get a sense of the action in this reboot from director Marc Webb – and it’s looking pretty tasty, blending Peter Parker’s ineffable likeability and the ‘check this out’ swagger of his abilities when employed in the face of certain doom.

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I really enjoyed this trailer and might actually drag myself to the cinema to see it now – after all, something’s got to fill in that hellish July fortnight or so until Christopher Nolan lays waste to the hearts and minds of fanboys and geek girls eagerly wondering how he’ll possibly top The Dark Knight with the final instalment of his Bat trilogy.

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“The Amazing Spider-Man” attempts to divest you from your ready cash on 3 July 2012 in the UK – uncommonly fortunate folks in New Zealand and Japan get to see it from the 28th June.

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4 Comments

Filed under Films, Geekery, Movie Trailer

4 responses to “New “Amazing Spider-Man” trailer 23% more amazing, significantly spidery.

  1. Fantastic title and cool post!! :O)

  2. Sony’s only given themselves about two weeks to make a bulk of their money before Dark Knight Rises hits theaters. What were they thinking? Have you checked out their viral marketing/website http://www.oscorpindustries.com/animaldynamicslab?

    • Never underestimate the combined power of Spidey, 3D and IMAX price hikes and bored teens to make a difference at the Box Office. That said, there doesn’t seem that much buzz about the new “Spider-Man”. Slightly more than “Men in Black 3″ has but not exactly an “Avengers” level hype train.

      • True and it doesn’t hurt that, in my opinion, it looks better than Sam Raimi’s installments. And you’re right about the buzz, for a summer blockbuster Sony seems content with just lying low but at least they’re not releasing clip after clip after clip. Also, while we may be keen to see Marc Webb’s take on the hero, Spidey is pretty much a known quantity whereas “The Avengers” was a feat never before undertaken, a gamble which paid off for Marvel and Disney (are you listening Warner Bros), and not forgetting the whole road to “The Avengers”. Every stand alone movie was basically a great big ad with fanboys trying to decipher every aspect of it.

        Still, I think Spidey could do good business, after “The Avengers” my guess is people want more superheroes. Also, it doesn’t hurt that Garfield will appeal to young women.

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