Let’s see, it’s June 9th and we’ve still only seen tiny glimpses at the Karl Urban fronted “Judge Dredd” reboot – the mono-titular “Dredd” – which opens in September. So, not too far away at all, then?
I confess to being…slightly bemused.
See, most action flicks are in the business of setting out their proverbial stall early, so that you get a good idea of what you’re going to get well ahead of time (Gods forbid that we go and see a film nowadays and not have every aspect of the plot spoiled months in advance by trailers and TV spots which can’t help but tell you everything that happens…). And, so far, we’ve seen precisely two-to-three seconds of actual “Dredd” footage via grainy GIF files on nerdy forums.
If you’re presenting a reboot of a character somewhat ill-served by the first pass at realising him on-screen wouldn’t it make sense to try to get a groundswell of opinion and chatter about the film going by showing some moving images to interested fan folk? Whilst we can’t trust the internet to be responsible for getting butts in seats as some recent genre pics have seemingly tried to, getting the audience most likely to show up on opening weekend excited about your product would seem like a good idea?
Especially if you want erode the still-extant ill-feeling felt by “2000 AD“ fans towards 1995’s not wholly successful, Sylvester Stallone vehicle. Sure, you can promise R-ratings, headshots aplenty and the deal breaker that Dredd’s iconic helmet is staying put throughout until the Mega City One cows come home to their Farm Block.
If we haven’t seen a trailer for “Dredd” by the time that “The Dark Knight Rises” opens on July 20th, I’m going to be one rather concerned nerd…