As you may know, Sunday 3rd February 2013 will see devout fans of rugby with padding sit down across the US to watch the Superbowl. This, for the still uninitiated, involves a great deal of theatrical fuss and sportsball-based pageantry before the real point of the day arrives – advanced trailers for summer movies.
To which end, that most inexplicable of modern marketing trends rears its ugly crown anew – trailers for trailers. We’re through the looking-glass, people – ads for ads. What a strange world we find ourselves residing in, and no mistake.
You’ll be able to see new spots for “Iron Man 3”, “Star Trek Into Darkness”, “The Lone Ranger” and “Fast 6” amongst others – and I’m reasonably sure that they’ll be more interesting than lots of financially well-remunerated chaps thanking variously unfortunate deities for intervening in the success or otherwise of their Hand Egg-centric shenanigans.
- Tony Stark Falls From The Sky In New ‘Iron Man 3′ Poster (slashfilm.com)
- Super Bowl Commercials 2013: Top Movie Trailers to Look out for (bleacherreport.com)