After months of drip-fed stills, we’ve finally got a first look at the new “Riddick” movie in motion.
It’s a teaser trailer in the truest sense of the word, clocking in at a brief 22 seconds, but no doubt acts as the outrider for a longer glimpse at What Vin Did Next – perhaps due in front of an audience primed and ready for the vehicular smack-down of “Fast Six“?
Whilst many an online movie outlet has been downright sniffy about the low-key publicity campaign that Diesel and longtime collaborator David Twohy have been engaged in – most updates on the project have come directly via Diesel’s Facebook group – I can’t help but feel that this strategy is a smart one which might be copied by any new media-savvy star. Why not convert that millions-strong Twitter following into engaged consumers storming the box office come Friday night and the release of your new flick?
Films increasingly cost an absurd amount of money to make, and any way of engaging and reaching out to people who will get the word out to their friends and family about a new release can only help a film’s opening weekend in a marketplace which is more competitive than ever. This third outing for “Riddick” is, after all, a more stripped-down effort than the second film’s budget-straining, Sci-Fantasy universe building, so surely any attempt to intelligently engage with an audience who want to see the film has to make more sense than blanketing television channels with adverts that Tivo owners just zip through?
We’ll see who has the last laugh when the film opens in the US on September 6th.
Lookit! He’s got a new suit!
We live in strange times – witness the trend towards advanced teasers for film trailers.
Yes, that’s right – an advanced glance at an advance glance of a film which doesn’t arrive for months is the newest way that film companies have dreamt up to keep their products in the popular conversation in this age of blipvert attention spans and social media accelerating our expectations for the newest, fastest stuff now.
Getting in the action are Marvel, who engaged in a Facebook ‘like’ campaign to release stills and a 17-second look at the forthcoming trailer for next spring’s “Iron Man 3”, the first movie from the House of Ideas following this summer’s “Avengers” and it’s blockbuster success. The full trailer is scheduled to show up on Apple’s site on Tuesday, but if you’re spectacularly impatient (and have a Facebook account) you can find a glimpse here…
What he said. Via Reddit.
And this is why I’m such a curmudgeon – Young Moviegoers “happy to text during movies”.
The urge to snatch mobiles out of people’s hands when I see them being used during films is one which has never quite escaped me and one which I don’t act on as the inevitable repercussions of doing so are much worse than the annoyance of putting up with people whose ability to behave responsibly and with consideration for other people speaks volumes about their upbringing.
Cinemas which are now fitting all manner of gizmos and gadgets to enhance the cinema-going experience would get my business if they decided to fit elective ejector seats to allow disgruntled patrons to take a hands-on approach to the topic of audience irritants.
I'd pay a ticket premium to do this to texters in cinemas...
Simply put – if you think that this is an acceptable way to behave and that it doesn’t cause other members of the audience distress or annoyance then I really want to be in the crowd on a day when somebody else loses their rag with you and gives you a makeshift cellphone enema.
As for the notion in the linked story about cellphone-friendly screenings for teens and twentysomethings who can’t last an hour or two without scanning their Facebook or Twitter accounts – the Emmerich-style apocalypse can’t come quickly enough for those people.
What every stylish, messianic anti-hero is wearing this season...
If you want to know something about the next “Riddick” movie, there’s only one place that you need to be – Vin Diesel’s Facebook page.
I’m quite keen on this approach of sharing information, I have to confess – is it better to just send the picture out to the usual snarky film bloggers who are going to talk smack about a film that they have no interest in or to send it directly to the people who care about the latest updates and are, you know, eventually going to buy movie tickets and Blu Rays?
Makes sense to me.
Not much in the way of additional detail other than my supposition that this picture does seem to show His Dieselness in a variation of the Necromonger gear which he sported in “The Chronicles of Riddick”.
Just an observation – don’t shoot the (geeky) messenger.