Tag Archives: Hasbro

“Transformers 4” in 2014 – now with terrible lizards?

 

Concept art from High Moon Studios’ “Transformers: Fall of Cybertron”

If memory serves, I’ve spoken before on the blog about my love-hate issues with the Michael Bay-directed “Transformers” series of live action toy commercialssummer blockbusters.

The progression over time goes something like this – loved the first one, wanted the burn the second one with fire, kind of grudgingly enjoyed the third one despite an array of dubious shenanigans (Rosie Huntington-Whiteley‘s insultingly written role, reusing old The Island footage, Buzz Aldrin‘s embarrassing cameo).   It’s probably fair to say that the only people really jonesing for another Baysplosion Rock-Em-Shock-Em fest are the accountants at Hasbro and Paramount.

To which end, Empire Online today has a story about the plans for the fourth movie, which aims to reboot the series and introduce new characters.  Or, to lead the elephant directly into the room, introduce new Autobots and Decepticons so that Hasbro can flog a whole bunch of toys and spin-off merch to kids and their long-suffering parents.

As illustrated in the featured image on this post, many fans are already jumping to the conclusion that now would be a great time for Paramount and Bay to introduce Dinobots into the mix and you have to say that they may well have a point there.   If we were going to see the series recalibrated to appeal to the eternal 10-year-old geeks who are arguably the lifeblood of this enduring property, what better way to do that than to blend every youthful nerd’s favourite stuff – sci-fi, transforming robots, mind-boggling action and awesome dinosaurs running amok – into a heady, pop-cultural mix?

And whilst we’re at it, could we jettison the sad misogyny, racist stereotypes and rabid gun worship whilst we’re at it? I know, I know – but it doesn’t hurt to ask, does it?

As Empire’s story suggests, an as-yet-undetermined 2014 release date is planned – and who knows, perhaps we’ll  get the awesome, undeniably entertaining “TF” movie we deserve and that the first film promised to deliver.

 

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“Battleship” movie reviews are in – it’s great!

Psych!

Image

The review embargo seems to have expired for Universal‘s would-be blockbusterBattleship“, which is being unleashed on an unwitting Europe a month or so ahead of its Stateside release. Surprisingly, for a film based on a board game, the critical word is…not kind.  Go figure?

Empire’s two-star evisceration is typical of many reactions – “An event movie so lunk-headed – both in concept and execution  – that it’s hard not to suspect director Peter Berg of pulling a prank”.  

And SFX fairly damn it with distinctly faint praise by concluding “If you love military hardware, it’s a great naval gazing exercise. But as a blockbuster it’s all a bit half-mast.”  Hmm…I do see what they did there.

The kindest review that I’ve found is from my nerdy soul-mates at Den of Geek, who have at least found some modest, geeky thrills from a film which looks like some kind of meta-tribute to Michael Bay‘s recent, Hasbro inspired oeuvre.

Den of Geek’s viewBattleship eventually delivers the requisite salty charm and occasional ripples of excitement you’d expect from an expensive summer blockbuster”.

How bad can a movie based on a board game starring a pop star-turned-actress and a model really be?  Ahem…

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