We live in strange times – witness the trend towards advanced teasers for film trailers.
Yes, that’s right – an advanced glance at an advance glance of a film which doesn’t arrive for months is the newest way that film companies have dreamt up to keep their products in the popular conversation in this age of blipvert attention spans and social media accelerating our expectations for the newest, fastest stuff now.
Getting in the action are Marvel, who engaged in a Facebook ‘like’ campaign to release stills and a 17-second look at the forthcoming trailer for next spring’s “Iron Man 3”, the first movie from the House of Ideas following this summer’s “Avengers” and it’s blockbuster success. The full trailer is scheduled to show up on Apple’s site on Tuesday, but if you’re spectacularly impatient (and have a Facebook account) you can find a glimpse here…
- Watch a Sneak Peek of the IRON MAN 3 Trailer (collider.com)
- IRON MAN 3 – Teaser to the Teaser Trailer Bullshit!!! (geektyrant.com)
- New IRON MAN 3 Plot Details, Teaser Video Revealed (newsarama.com)