How absolutely typical.
No sooner have I posted about how little the trailers for “The Amazing Spider-Man“ have done for me so far than Sony up and drop a new trailer that’s actually pretty cool. What are the odds of that happening?
Honestly, it’s as if somebody’s cottoned on to the fact that there’s a very crowded marketplace out there this summer and they really want you to go and see the damned thing.
Quite sensibly, the hive mind behind this trailer have decided to show one of the big set pieces in reasonable detail so that we can get a sense of the action in this reboot from director Marc Webb – and it’s looking pretty tasty, blending Peter Parker’s ineffable likeability and the ‘check this out’ swagger of his abilities when employed in the face of certain doom.
I really enjoyed this trailer and might actually drag myself to the cinema to see it now – after all, something’s got to fill in that hellish July fortnight or so until Christopher Nolan lays waste to the hearts and minds of fanboys and geek girls eagerly wondering how he’ll possibly top “The Dark Knight“ with the final instalment of his Bat trilogy.
“The Amazing Spider-Man” attempts to divest you from your ready cash on 3 July 2012 in the UK – uncommonly fortunate folks in New Zealand and Japan get to see it from the 28th June.
I will confess that the forthcoming Marc Webb superhero reboot, “The Amazing Spider-Man”, hasn’t been on my radar up to this point.
After Sam Raimi’s mediocre third “Spider-Man” film came and went, I felt sure that Sony would give the series a rest for a few years and perhaps come back to the table armed with a few new ideas and perhaps have the courage to play with aspects of the comics as yet undepicted on-screen – the “2099” era seems tailor-made for interpretation on the big screen, in that respect.
- New costume, new actor, same hero
- Of course, that hasn’t happened and we’ve now got a new trailer for this summer’s “The Amazing Spider-Man”, as helmed by the oh-so-appropriately named Marc Webb, who also made “500 Days of Summer” and seems at first glance to be an intriguingly off-beat choice to helm a massive summer comic book franchise – from quirky, time-juggling romantic comedy to $200 million plus 3D juggernaut in no time at all.
- On the evidence of this first trailer, though, Webb seems to have brought his skill in working with younger actors to bear and seems equally comfortable with the balance of action sequences, effects work, romance, comedy and 3D technology which a movie like this calls for.
- “The Amazing Spider-Man” opens worldwide from late June (you lucky Kiwis!) this year.
Hyped yet? Me, too.
It turns out that sport is good for something after all – who knew?
This Sunday’s Super Bowl featured many well-paid, overly padded men hitting one another (one word, boys – ‘rugby’) and much fuss and consternation about professional controversalist MIA shocking America by flipping the bird during Madonna’s half-time show (did anybody honestly not expect her to try to be the centre of attention?).
Yet the most interesting things to me about the Super Bowl are the absurdly expensive and deliberately positioned teaser trailers for summer blockbusters – this year saw 30 second spots advertising Disney’s “John Carter”, Universal’s “Battleship” and Relativity‘s awful looking actioner, “Act of Valor”, whose sole selling point appears to be that it stars real Navy SEAL members. Yep, that’s one film which will definitely do well outside the US.
The fraught task of single-handedly erasing the bad after-taste of the latter trailer, then, fell to Marvel’s “The Avengers”.
Imagine if Richard Branson had one of these suits - we'd never see the end of it.
It was, quite predictably, a riot of colour, crashes, bangs and mayhem – a paroxysm of superheroic shenanigans and one-liners (“We have a Hulk”), cities in fire and iconic Avengers united on-screen for the first time.
Now, this is how you do patriotic action...
I can understand that a lot of fans of Thor, Captain America and Iron Man have felt that their individual movies didn’t serve their characters well and acted as feature-length trailers for a team-up project which didn’t have the same value for them as a solo outing for Tony Stark or Steve Rogers would have done. I can appreciate that this would be irksome but the seven-year old nerd in me looks at this trailer and can’t wait for the end of April to roll around (May 4th in the US per this trailer).
Joss Whedon? Likes his hero shots? Surely some mistake?